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Hugo Clarke
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Hugo

Sales & Service Director

I am the Sales & Service Director for Ski Solutions, Cycling for Softies and BSpoke Tours. Since I started with Ski Solutions in 2008, a lot has changed! I’ve been lucky enough to be on the journey that took Ski Solutions from being the original ski travel agent, into one of the industry’s leading tailor-made ski tour operators. Although I very much enjoy the cycling and active pursuits offered by the wider Active Travel Group brands, my heart is very much within ski.

“I’ve been lucky enough to be on the journey that took Ski Solutions from being the original ski travel agent, into one of the industry’s leading tailor-made ski tour operators.”

Similar to a lot of the team, my ski journey started with a school trip aged eight years old to Italy. I was then lucky enough to ski every year for the next 10+ years, mainly to France, before I tackled my first ski season in Tremblant, Canada. I then went on to work for three years in Courchevel 1850, firstly as a ski guide, then as a ski tech.

After a brief hiatus in the property industry, I was then easily drawn back into ski with a role here at Ski Solutions. Since working for Ski Solutions, my ski travels have often taken me back to Courchevel and other well-known French resorts. However, I’ve also had my eyes opened to smaller, lesser-known Italian ski resorts where I now do most of my skiing. If you haven’t skied in Italy, it’s a must, particularly if you like good mountain food!

Hugo Clarke Top Tip

Top Tip

Get your ski boots right! Don’t worry about investing in skis, the range of hire options are brilliant. However making sure you’re always slipping on a comfortable ski boot, will make or break your holiday.

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Hugo Clarke Best Moment

Best Moment

Too many to think of! However, in April 2023, I took my five year old daughter skiing for the first time. It had to be Courchevel, and skiing down the Bellecote with my daughter hot on my heals, was a truly brilliant feeling.

Courchevel Ski Holidays